Sabtu, 28 Februari 2009

Intel's Core i7 processors

by Scott Wasson

Those of us who are conversant with technology are more or less conditioned to accept and even expect change as a natural part of the course of things. New gadgets and gizmos debut regularly, each one offering some set of advantages or refinements over the prior generation. As a result, well, you folks are a rather difficult lot to impress, frankly speaking. But today is a day when one should sit up and take notice. I've been reviewing processors for nearly ten years now, and the Core i7 processors we're examining here represent one of the most consequential shifts in the industry during that entire span.

Intel, as you know, has been leading its smaller rival AMD in the performance sweeps for some time now, with a virtually unbroken lead since the debut of the first Core 2 processors more than two years ago. Even so, AMD has retained a theoretical (and sometimes practical) advantage in terms of basic system architecture throughout that time, thanks to the changes it introduced with its original K8 (Athlon 64 and Opteron) processors five years back. Those changes included the integration of the memory controller onto the CPU die, the elimination of the front-side bus, and its replacement with a fast, narrow chip-to-chip interconnect known as HyperTransport. This system architecture has served AMD quite well, particularly in multi-socket servers, where the Opteron became a formidable player in very short order and has retained a foothold even with AMD's recent struggles.

Now, Intel aims to rob AMD of that advantage by introducing a new system architecture of its own, one that mirror's AMD's in key respects but is intended to be newer, faster, and better. At the heart of this project is a new microprocessor, code-named Nehalem during its development and now officially christened as the Core i7.

Yeah, I dunno about the name, either. Let's just roll with it.

The Core i7 design is based on current Core 2 processors but has been widely revised, from its front end to its memory and I/O interfaces and nearly everywhere in between. The Core i7 integrates four cores into a single chip, brings the memory controller onboard, and introduces a low-latency point-to-point interconnect called QuickPath to replace the front-side bus. Intel has modified the chip to take advantage of this new system infrastructure, tweaking it throughout to accommodate the increased flow of data and instructions through its four cores. The memory subsystem and cache hierarchy have been redesigned, and simultaneous multithreading—better known by its marketing name, Hyper-Threading—makes its return, as well. The end result blurs the line between an evolutionary new product and a revolutionary one, with vastly more bandwidth and performance potential than we've ever seen in a single CPU socket.

Yahoo offers tools to help marketers

NEW YORK (Reuters) - Yahoo introduced several tools on Tuesday that it says will help marketers target their ads more efficiently at a time when many of them are cutting advertising spending drastically.
One of the new products lets marketers target people with tailored display ads based on the terms they used in Yahoo’s search engine.

Another tool customizes display ads based on the websites people have visited and their activity on those sites.

“Marketers are looking for increased accountability for every dollar they spend,” said Michael Walrath, senior vice president of Yahoo’s Advertising Marketplaces Group, in a statement.

Yahoo will also introduce a search advertising tool next month that lets marketers control what time and day of the week they want their ads to run, and what age group or gender they want to target.

Yahoo, which has been struggling to retain market share against bigger rival Google Inc, launched the new tools at the Interactive Advertising Bureau’s annual conference in Florida.

Yahoo’s new Chief Executive Carol Bartz is expected to announce major management reorganization as early as this week, according to press reports.

Separately, Microsoft Corp Chief Executive Steve Ballmer said on Tuesday at the company’s analyst day he wants to team up with the Yahoo to take on Google.

Ballmer added that pooling resources with Yahoo does not mean he wants to acquire the company. Microsoft walked away from its $47.5 billion buyout offer for Yahoo last May.

Shares of Yahoo were up 3.4 percent at $12.38 in early Nasdaq trading on Tuesday.

(Reporting by Anupreeta Das, additional reporting by Ajay Kamalakaran in Bangalore; Editing by Derek Caney)

Facebook Plays Nice

By Taylor Buley

The social network reaches out to members to help create a privacy policy.

After receiving enormous criticism for changing its terms of service policy recently, Facebook is reaching out to members to help it run the company.
“Beginning today, we are giving you a greater opportunity to voice your opinion over how Facebook is governed,” Chief Executive Mark Zuckerberg said in a blog post Thursday.

As part of its new plan, the social network released a set of documents that include a statement of principles and the rights and responsibilities of Facebook and its users.

Going forward, Zuckerberg says Facebook will form a counsel to oversee revisions to these documents and will alert users about any changes.

In a conference call, Zuckerberg called Facebook’s move “unprecedented,” but said the sense of ownership displayed by its members warrants a drastic change to operating procedure. He said the company has come to learn that an open process is the only way to move forward with policy changes.

“When we amend the document, or propose an amendment, we’re going to notify anyone on Facebook who wants to be notified,” Zuckerberg said “In the event where a certain threshold of people comment, then there’s going to be a vote. Openness and transparency isn’t just an end state; it’s also a process.”

Facebook’s process change acknowledges the ongoing role users have asserted for themselves and formalizes a townhall-like process that members have advocated in the past. Prior efforts to amend Facebook policy followed the introduction of its Beacon service and changes to the way it broadcasts user activity via news feeds.

Facebook revised it terms of service policy on Feb. 4, but the change sparked such a heated privacy discussion on blogs and other sites that the company reverted back to its original policy a week later.

Source : Forbes.com